Esports Teams and Insurance: What Every Organization Should Know

The esports industry has transformed into a multi-billion dollar machine with pro teams, sponsorship deals, global tournaments, and massive fanbases. But while most teams focus on strategy, branding, and performance, there’s one crucial area many still overlook: insurance. In 2025, it’s no longer just about gaming skills—it’s about protecting the business behind the screens. 📌…

Read More

Direct-to-Consumer Sales Rise: Game Developers Bypass Steam’s 30% Cut

Introduction More game developers are ditching traditional storefronts like Steam, PlayStation Store, and Xbox Marketplace in favor of direct-to-consumer (DTC) sales. Studios like Battlestate Games (Escape from Tarkov) are proving that selling games through proprietary platforms can be more profitable—avoiding Steam’s infamous 30% revenue cut. As digital distribution evolves, is this the beginning of the…

Read More

Sustainability in Gaming Gains Traction: Eco-Friendly Studios & Ethical Monetization

Introduction The gaming industry is embracing sustainability, with studios adopting eco-friendly practices and players pushing for ethical monetization. As concerns over carbon footprints, energy consumption, and exploitative microtransactions grow, developers are responding with greener initiatives and fairer business models. From reducing plastic waste to more transparency in loot boxes, the shift towards sustainable gaming is…

Read More

Esports Viewership Tops 650 Million: A New Era for Competitive Gaming

Introduction Esports is no longer just a niche—it’s a global entertainment powerhouse. With viewership surpassing 650 million, competitive gaming is now rivaling traditional sports in both revenue and infrastructure. The League of Legends Worlds 2024 shattered records, proving that esports tournaments can generate as much hype as major sporting events like the Super Bowl or…

Read More

Live Service Games Evolve: The Future of Gaming is Constantly Updating

Introduction Live service gaming is no longer just for multiplayer titles—single-player games are now adopting live-service models with seasonal updates, expansions, and ongoing content drops. While Fortnite and Apex Legends continue to dominate the live-service space, even story-driven games like Elden Ring are embracing this approach, proving that live-service isn’t just about battle passes—it’s about…

Read More

VR/AR Goes Mainstream: From Gaming to Fitness and Social Apps

Introduction Virtual and augmented reality are no longer niche technologies—VR and AR are going mainstream. With devices like Meta Quest 3 and PlayStation VR2, immersive experiences are expanding beyond gaming into fitness, social apps, and productivity tools. The market is booming, with AR/VR projected to reach $62 billion by 2029, transforming how we interact with…

Read More

TikTok Drives Game Discovery: How Short-Form Videos Are Changing Gaming Marketing

Introduction TikTok is revolutionizing the way gamers discover new titles. A recent study shows that 59% of gamers find new games through TikTok, preferring raw, meme-style content over traditional polished advertisements. With its short-form video format and highly engaged audience, TikTok has become a critical user acquisition (UA) channel for game developers. Whether through viral…

Read More