Blog

Introduction More game developers are ditching traditional storefronts like Steam, PlayStation Store, and Xbox Marketplace in favor of direct-to-consumer (DTC) sales. Studios like Battlestate Games (Escape from Tarkov) are proving that selling games through proprietary platforms can be more profitable—avoiding Steam’s infamous 30% revenue cut. As digital distribution evolves, is this the beginning of the…

Introduction The gaming industry is embracing sustainability, with studios adopting eco-friendly practices and players pushing for ethical monetization. As concerns over carbon footprints, energy consumption, and exploitative microtransactions grow, developers are responding with greener initiatives and fairer business models. From reducing plastic waste to more transparency in loot boxes, the shift towards sustainable gaming is…

Introduction Esports is no longer just a niche—it’s a global entertainment powerhouse. With viewership surpassing 650 million, competitive gaming is now rivaling traditional sports in both revenue and infrastructure. The League of Legends Worlds 2024 shattered records, proving that esports tournaments can generate as much hype as major sporting events like the Super Bowl or…

Introduction Indie game studios are having a breakout moment. Small teams, fueled by creativity and flexibility, are delivering innovative, niche experiences that stand out in a gaming landscape dominated by AAA blockbusters. With studios like Sunset Visitor and Black Salt Games making waves, 2025 is shaping up to be the “Year of the Indie”—a time…

Introduction Live service gaming is no longer just for multiplayer titles—single-player games are now adopting live-service models with seasonal updates, expansions, and ongoing content drops. While Fortnite and Apex Legends continue to dominate the live-service space, even story-driven games like Elden Ring are embracing this approach, proving that live-service isn’t just about battle passes—it’s about…

Introduction Virtual and augmented reality are no longer niche technologies—VR and AR are going mainstream. With devices like Meta Quest 3 and PlayStation VR2, immersive experiences are expanding beyond gaming into fitness, social apps, and productivity tools. The market is booming, with AR/VR projected to reach $62 billion by 2029, transforming how we interact with…

Introduction TikTok is revolutionizing the way gamers discover new titles. A recent study shows that 59% of gamers find new games through TikTok, preferring raw, meme-style content over traditional polished advertisements. With its short-form video format and highly engaged audience, TikTok has become a critical user acquisition (UA) channel for game developers. Whether through viral…

Introduction The gaming industry is witnessing an explosion in user-generated content (UGC), transforming players into creators. Platforms like Roblox—which boasts over 40 million user-created games—and Fortnite Creative are leading this revolution, empowering gamers to build and monetize their own experiences. Even more game-changing, Epic Games now shares 40% of revenue from UGC islands in Fortnite,…

Introduction The gaming landscape is undergoing a massive shift as free-to-play (F2P) AAA games take center stage. Titles like Genshin Impact, which has earned over $4 billion on mobile alone, are setting new standards for high-quality F2P experiences. With production values rivaling traditional $70 premium games, these free-to-play titles are reshaping the industry and forcing…